Midland Red (East)
Midland Fox
Midland Red East (Arriva Midlands) - Overview

Midland Red East (Arriva Midlands)
All vehicle types — Overview

Midland Red Omnibus Company Limited (MROC) ceased trading as a bus and coach operator at the close of business on Saturday 5th September 1981. Five new smaller operating companies were formed in its place, with Midland Red (East) Limited taking control of bus and local coach operations in Derbyshire, Leicestershire, Lincolnshire and Nottinghamshire.

At formation, Midland Red (East) Limited inherited 94 single-deck buses, 52 double-deck buses and 35 dual-purpose buses and coaches, housed at Leicester (Southgates Street) depot, Wigston depot, Coalville depot and Swadlincote depot. Control of Leicester (Sandacre Street) depot also passed to Midland Red (East) Limited but was not operational at the time.

From Sunday 15th January 1984, Midland Red (East) Limited rebranded their operations under the name “Midland Fox” and repainted their vehicles in a new livery with yellow fronts. “Foxcub” branded minibus operations were launched in October 1985, housed at the re-opened Leicester (Sandacre Street) depot.

Midland Red (East) Limited was privatised on Tuesday 18th August 1987 and the bulk of operations sold to it’s management, with the newly formed company named Midland Fox Limited. The operations of Swadlincote depot, its 44 vehicles and 70 staff did not form part of the management buy-out and passed to Stevensons of Uttoxeter Limited, Spath.

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