All good so far. However, when I flicked the pages to find said timetable I discovered that Service X40 only ran on Thursdays.Wednesday is half-day closing in Redditch, so why not go with Reddibus to Cheltenham. We are putting on a fast Wednesdays return service called X40, via Evesham but picking up first around the New Town and Studley. A bargain day out!
So why one is correct? Was the X40 a Wednesday only service, or a Thursday only service? Or maybe it was some other day and they were both wrong!
It's no wonder passenger numbers fell in the 1970s with marketing like that!