In 2014, First Midland Red Buses Limited won a short-term contract from Herefordshire Council to operate a number of services between Hereford and Ross-On-Wye. The bulk of the contract was for Service 44 and Service 44A which ran on Mondays to Saturdays, but also included the summer-only Service 34 running between Hereford, Ross-On-Wye and Monmouth under the brand name “Wye Valley Wandererâ€.
The route was operated by Hereford depot using Alexander Dennis Enviro200 single-deck buses, and ran on Sundays only from Sunday 4th May 2014 to Sunday 28th September 2014.