Service 466 was operated by Birmingham and Midland Motor Omnibus Company Limited (BMMO—Midland “Red” Motor Services) between Hereford City Centre, Hampton Bishop, Mordiford, and Fownhope. The service was a short-working variation to Service 467 (Hereford, Fownhope, and Woolhope) and Service 468 (Hereford, Fownhope, and Ross-on-Wye), terminating at Fownhope Church.
In the 1960s, certain Service 466 journeys omitted Hampton Bishop and Mordiford, running instead via Rotherwas, and while both Service 467 and Service 468 ran at the weekends, Service 466 ran only on weekdays.
By the early 1970s most journeys had been withdrawn, with journeys that ran via Rotherwas being replaced by Service 462. One weekday afternoon journey to Fownhope remained and this diverted to run via Frome (Sufton Rise), with the return journey running as Service 462 . Only one return journey over the original route remained on Saturday afternoons.
Note, exact start and finish dates for Service 466 are not known, but it is believed the services started after World War II.
1 Exact dates of operation unknown.
2 Certain journeys run via Rotherwas, omitting Hampton Bishop and Mordiford.
|466||BMMO||May||1960||Hereford • Fownhope|
On Monday 3rd December 1973 the Birmingham and Midland Motor Omnibus Company Limited (BMMO—Midland “Red” Motor Services) sold a number of depots and their operations to the West Midlands Passenger Transport Executive (WMPTE). As a result of this, the company renamed to Midland Red Omnibus Company Limited (MROC) on Friday 29th March 1974.
On Saturday 11th March 1978, MROC introduced their “Wandaward” MAP scheme in the Hereford area. This saw a large number rural bus services withdrawn, and most of those that survived were replaced by new services at a reduced timetable. Service 466, Service 467, and Service 468 were all withdrawn and replaced with new Service H66 and Service H67 to Fownhope, running over similar routes but with most journeys only running one or two days a week. Service 468 was not replaced.
The new routes didn’t last long and by the end of the company did not operate services in the Fownhope area. After being withdrawn by MROC, bus services between Hereford and Fownhope were taken over by another operator. After privatisation and deregulation in the mid-1980s, First Midland Red Buses Limited would eventually operate buses over the old Service 466 route as part of a contract issued by Herefordshire County Council in 2003, as Service 453.
1 Certain journeys run via Frome.