From Saturday 13th January 1979, with the introduction of “Severnlink” MAP scheme, Service 144 had been extended to once again serve The Malverns, but this was not successful so from Saturday 26th May 1979 the service was once again cut back to run only between Birmingham and Worcester.
To maintain a link between Birmingham and The Malverns, “Motorway Express” Service X43 and Service X44 were extended to Great Malvern, giving a combined hourly frequency. To give a 30-minute frequency a new Service 344 was also introduced and interworked with the Motorway Express services.
New Service 344 introduced on Saturday 26th May 1979 between Worcester, Malvern Link, Pound Bank, Barnards Green and Great Malvern. Certain journeys continued to Malvern Wells.
Operation of Service 344 passed to the newly formed Midland Red (West) Limited when Midland Red Omnibus Company Limited (MROC) ceased trading at the end of operations on Saturday 5th September 1981.