National Express renamed MOBICO

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TimBrown
Posts: 1308
Joined: 05:59 Monday 4th July 2016
Location: Worcester

National Express renamed MOBICO

Post by TimBrown » 05:20 Friday 12th May 2023

Is this a good idea or badly thought out branding and marketing?

Mobico West Midlands Travel sounds more like it is run by an oil or petroleum company.

Mobico on erstwhile National Express coaches bears no relationship to the nationwide network of services operated at all. Weird!

Link to Company website;

https://www.nationalexpressgroup.com/me ... e-of-name/

ANDREW
Posts: 794
Joined: 00:38 Monday 4th July 2016
Location: Bromsgrove.

Re: National Express renamed MOBICO

Post by ANDREW » 11:24 Friday 12th May 2023

Yes , Mobil petrol was a well known brand which I now believe is part of the global Exxon group. I my early days we had a metal ride on toy horse ,made by Mobo . . . . . If e-bay is accurate , it would be worth a few bob now. :o

DD12
Posts: 1674
Joined: 19:49 Monday 4th July 2016

Re: National Express renamed MOBICO

Post by DD12 » 21:45 Thursday 18th May 2023

Yes, - what a crap name !!

bmmoboy
Posts: 560
Joined: 20:02 Tuesday 5th July 2016

Re: National Express renamed MOBICO

Post by bmmoboy » 13:02 Friday 19th May 2023

A few years ago, Royal Mail rebranded itself, to a totally unforgettable name. It lasted a few weeks, but cost the company millions to alter logos on vehicles. I think that this is another waste of time and money, the only beneficiaries being the agency who suggested the change, and the printers who gained the contract for the new logos!

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